ARBY'S Roadside Meathouse
Hungry for a mobile experience, Creative Director Joe Tropiano and I created the concept for the Arby's Roadside Meathouse. Playing off the tag 'we have the meats' we created a rustic mobile experience that housed a full to-code Arby's kitchen, capable of cooking the entire menu (and beyond). We crafted a swamp ash stage that folds for easy travel, and room for a full PA system so Arby's could tour concerts and city parks, to share some twangy tunes over some slow roasted meats and beverages...sharing a little piece of the simple life.
Along with the logo and identity, the backend of the mobile Meathouse proudly collected meat themed bumperstickers from each of the states across the US.