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ARBY'S Roadside Meathouse

Hungry for a mobile experience, Creative Director Joe Tropiano and I created the concept for the Arby's Roadside Meathouse. Playing off the tag 'we have the meats' we created a rustic mobile experience that housed a full to-code Arby's kitchen, capable of cooking the entire menu (and beyond). We crafted a swamp ash stage that folds for easy travel, and room for a full PA system so Arby's could tour concerts and city parks, to share some twangy tunes over some slow roasted meats and beverages...sharing a little piece of the simple life.

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