United Entertainment Group

Leading the agency in a company-wide rebrand for 2016, we focused on updating the mark which previously relied on an illustration of 2 spot lights. In the new version the lights are hinted through a cross-section of whites and grey across the U, and pulling a plumb line from the newly design U we repurposed it as a shorthand for the lights, and a slash that represents our combination of culture/brand. 

Bringing the mark to life on paper we used a simple, but luxurious spot varnish, the letterpresses black pantone and just the spots of Edelman blue to highlight the URL and arrows.