FEED Projects

When we first met, Lauren Bush was traveling to developing nations as the World Food Program’s (WFP) spokeswoman; delivery life saving nutrition.

She had to and needed was a mark; something to tell the story of her experience with the WFP. So we scrapped the bag sketches coming in from Ralph Lauren, and focused on what moved her to create FEED; distributing the large WFP lithographed sacks of rice, flower and other life sustaining nutrients. Those WFP printed burlap sacks became the driving visuals for her brand and identity.