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HSBC Wimbledon

HSBC Bank, official banking partner of Wimbledon, sought a way to maximize it’s Wimbledon sponsorship. For three days in New York, we conceptually focused on Wimbledon’s differentiating court; made entirely out of grass. We recreated a fully functioning grass tennis court in the Flat Iron Park, complete with a grass Henman Hill to view the tournament from (via ESPN sponsored jumbotron) pro-instructional seminars, tennis rentals, photobooths, and for the spectators—Wimbledon’s signature berries and cream.

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