Before LANDFILL, an introduction to Greg Barber’s environmental printing company came with it a steamer truck-sized box of paper samples. I wanted to created content around these incredible papers and environmental processes to draw people in, to take a longer look at Greg’s products.
LANDFILL was born, a collaboration between an Art Director, paper guru, Greg Barber Co., and the partnership of Mohawk and Neenah papers. Each issue of LANDFILL takes a paper line and printing process, finds a metaphor for them and creates the content around those processes.
Issue 01: Second Chances
Second chances was created to dispel what constitutes 'recycled paper' in our industry. Paper labeled as recycled likely refers to mills folding paper trimmings back into new pulp at the papery. Post consumer waste (PCW) papers, widely available from all paper manufacturers, is made from paper that has ultimately reached the consumer in some form; newspapers, magazines, cereal boxes and shipping containers—virtually any printed piece of paper.
Collecting stories of real people's second chances at life, Greg Barber and I printed them onto PCW papers pressed with wild flower seeds. Photographer Luke Barber Smith and myself traveled around the 5 boroughs, setting up burials for these stories in some of the city's most drab environments in the midst of their own revitalization. Putting the past lives into the ground, and allowing the next lives of their words as well as the paper's seeds to flourish into flowers around some of the boroughs most contested sites.
The booklet is printed using Mohawk Paper's line of PCW papers; telling the second chances of the people brave enough to write us, and the plant's procedures brave enough to use actual paper that's living it's second chance.
Issue 02: the Edible Issue.
Working with Neenah Paper's 100% biodegradable cornstarch paper, and 100% non-toxic (read: edible) toners from Greg Barber Co. was all the conceptual lead we needed to create the 'Edible Issue.' We wanted to parallel the story of sustainable printing to the story of sustainable food in urban centers. What we created is a linear book, that sets the table with a 5 course meal, each recipe representing another dish, as well as another sustainable source of food in urban areas. If you've been following along at home, step by step the last recipe is for compost--not only for the food scrapes created from making the recipes, but for using the actual booklet as the compost dry matter. Cyclical booklet ends up in your garden, growing the next supply of local, organic produce.
Download and read here.