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ALA: LUNG FORCE

Few women in the United States knew that lung cancer had surpassed breast cancer to become their #1 cancer killer. So the American Lung Association’s (ALA) urgent calls for new research funding were not being answered.

We created LUNG FORCE, a rallying cry to women to stand together and take action. Partnering with CVS, we launched an education and fundraising campaign across a full spectrum of channels. In just a few months, LUNG FORCE blossomed surpassed all benchmarks. It was a movement.

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