SIX:02 Brand

Fitness is more personal, more connected, more empowering, and more important to women than ever before. A woman’s fitness time is her time—the time when she can focus on herself. And in her busy day, it’s very valuable time. In SIX:02, we provide her with a meaningful, affordable way to make the best of her time—and the best of herself. This is the moment she takes to appreciate who she is—and who she can be. This is SIX:02.

Lady Foot Locker introduced SIX:02; a new lifestyle brand that curates fashionable, high-performance workout gear for women. We were enlisted to help create a culture that fosters and supports community, and open dialogue around fitness, fashion and health.