TASTE Williamsburg Greenpoint

TASTE approached me as a rebrand assignment: how can you take a festival that encompasses a variety of cultural flavors; sodas, spirits, prepared foods, and candy that feels like a community event and is wholly from the Brooklyn landscape?

Borrowing from the Brooklyn bodega visuals, and concept of both a meeting place, and a venue of colorful foods, along with designer Ferris Caldwell, we began a 4 year partnership rebranding, designing and participating in TASTE; a fund raiser for the Northside community center.

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